I'm a curious person who has a hard time leaving a question unexplored.

I connect unrelated dots and occasionally take the scenic route to make a point. I can't promise we'll ever go straight from A to B, but we’ll always find a bit of adventure along the way.

I've always been interested in how things connect — sometimes to a fault.

How a decision in one part of a business changes the outcome somewhere else. How the words we choose shape what people understand. How the right question can change an entire conversation. And how the most useful ideas often show up somewhere you weren't looking for them.

My career started in a lumber yard, not a marketing department. I moved through customer service, accounting, and operations before I ran marketing, and I’ve stayed in wood and building materials the whole way. Along the way, I learned that understanding how a business actually works is a pretty good foundation for figuring out how to grow it.

That path taught me how this industry buys. Architects shape demand. Contractors decide what gets built. Owners influence both. Most marketing talks to all three at once and lands with none. Today I lead marketing at a sustainable wood products company. Most of the work is systems: who we’re trying to reach, how they find us, and how we know whether it worked. I care about the big picture, but I care whether the details work, too.

I like asking better questions, connecting seemingly unrelated dots, and figuring out what those connections might mean. This is where I write about what I’m learning: marketing to the people who specify, build, and own, plus the occasional idea that sends me down an unexpected rabbit hole.